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丰田推出采用华为智驾技术的新车型
一、日本车企通过采用中国技术应对中国汽车市场的快速变化
2025年广州车展凸显了中国汽车行业格局的戏剧性逆转。据新浪报道，长期以来全球品牌如丰田、日产等主导技术、中国合作伙伴负责规模扩张的合资模式正发生变化。随着中国本土新能源车企崛起，且软件驱动功能成为消费者选择的核心因素，外资车企在中国汽车市场的份额正迅速下降。在进口车销量大幅下滑的同时，今年的超半数新能源汽车新品均来自中国品牌。
但日本车企并未消极看待中国车企的崛起，而是开始学习并借力中国优势。它们通过将中国供应商深度融入自身价值链、扩大本地研发投入、并将中国本土的创新技术与日本严谨的工程技术相结合，重新改变在华竞争战略。结果是一种更敏捷、更智能、更具互联性的外资品牌应运而生，它们既借助中国优势保持竞争力，同时又不丧失自身品牌特质。
二、丰田-华为联盟彰显战略突破
由广汽丰田研发的丰田bZ7电动SUV，成为这场变革的核心亮点。该车型搭载了华为全套技术方案，从鸿蒙OS座舱交互界面到DriveONE智能驾驶系统一应俱全。这是丰田首款整合中国完整数字生态的车型，兼具旗舰级设计、先进驾驶辅助传感器、人脸识别功能及长续航电池选项。这并非为中国市场量身定制的日本工程技术，而是两者的深度融合。
这一举措标志着丰田深层次的理念转变。在中国这个互联性与软件生态决定购买决策的市场中，丰田押注用户体验将超越机械层面的保守主义。通过华为的平台，丰田迅速接入一个受信任且广泛使用的交互界面，既提升了产品贴合度，又大幅降低了研发成本。该公司并未重建自身数字技术体系，而是借力中国顶尖技术赢回市场主动权。
三、日产将该模式延伸至燃油车领域
日产将这一策略推向了更深层次，将中国技术融入其燃油车产品线。全新一代天籁成为全球首款搭载鸿蒙OS座舱的燃油轿车，堪称新旧技术融合的标志性产物。其传递的信号清晰明确：无论动力形式如何，中式数字体验已成为消费者的默认期待。
这一转变也凸显了旧有合资逻辑的转变。过去，日本企业提供技术，中国合作伙伴负责生产；如今，日产让本土软件定义用户体验，同时保留其标志性的机械调校优势。意识到与中国座舱系统正面竞争徒劳无功后，日本品牌选择合作共赢，并已收获成效。
四、在中国汽车行业承压之际，日本车企抢抓机遇
颇具讽刺意味的是，这场技术整合浪潮恰逢中国企业相互剧烈竞争之际。据《日经亚洲评论》报道，2025年1-9月，近四分之一的中国汽车上市公司报告亏损，为2008年金融危机以来的最高水平。产能过剩、需求放缓及激烈的价格战，已挤压了整个新能源汽车行业的利润空间。尽管中国本土供应商技术仍处领先地位，但许多车企自身正面临财务压力。
这种失衡为日本跨国车企创造了机遇。凭借多元化营收和更强劲的资产负债表，丰田和日产能够获取中国创新成果，同时无需承担其财务脆弱性。它们既收获了本土技术领先带来的优势，又规避了如今困扰许多中国同行的过度扩张风险。
五、中外技术相互学习借鉴的混合战略或重塑市场格局？
就在一个月前，福特总裁吉姆·法利还警告称，中国新能源汽车专业制造商可能“让我们所有人都倒闭”。但广州车展呈现的景象恰恰相反：实力最强的日本品牌并未退缩，而是积极适应市场，将世界级工程严谨性与中国软件、电池及互联系统相融合。最终成果是：产品既在技术和价格上满足中国消费者的期待，又融入了全球品牌的可靠性。
这一混合战略或许将彻底重新定义中国汽车市场中“竞争力”的含义。随着本土车企承压，外资车企学会按本地规则行事，市场力量平衡正再次发生转变。
Toyota and Nissan Are Using Chinese Tech to Reclaim China’s Market. By Leroy Marion on Autoblog. Fri, November 28, 2025.
Rewriting The Script
The 2025 Guangzhou Auto Show underscored a dramatic reversal in China’s automotive hierarchy. According to a report from Sina, the long-standing joint-venture model, where global brands like Toyota and Nissan dictated technology while Chinese partners handled scale, has effectively collapsed. With domestic EV makers surging and software-driven features now central to consumer choice, foreign OEMs have been losing ground fast. Imported-vehicle sales have slumped this year, while more than half of new-energy vehicle (NEV) debuts came from Chinese brands.
That assumption no longer holds. Japanese automakers, rather than resisting China’s rise, are now learning from it and leveraging it. By embedding Chinese suppliers deep into their value chains, expanding local R&D, and merging homegrown innovation with Japan’s engineering rigor, they are re-engineering their China playbook.
The result? A new breed of foreign brand that is faster, smarter, and more connected, using China’s strengths to stay competitive without surrendering identity.
Toyota–Huawei Alliance Signals a Strategic Breakthrough
Toyota’s bZ7 electric SUV, developed by GAC-Toyota, headlines this transformation. The model arrives equipped with Huawei’s full technological suite, from the HarmonyOS cockpit UI to the DriveONE software. It’s the first Toyota to integrate an entire Chinese digital ecosystem, combining flagship-level design with advanced driver-assistance sensors, face recognition, and long-range battery options. This isn’t Japanese engineering tailored for China; it’s a fusion of both.
The move marks a profound philosophical shift. In a market where connectivity and software ecosystems define purchase decisions, Toyota is betting that experience trumps mechanical conservatism. Through Huawei’s platform, Toyota instantly plugs into a trusted, widely used interface, accelerating relevance and slashing R&D costs. Instead of rebuilding its own digital stack, the company is co-opting China’s best-in-class tech to win back momentum.
Nissan Extends the Model Even to Gasoline Cars
Nissan is taking the same approach further, bringing Chinese tech into its internal-combustion lineup. The latest Teana has become the world’s first gasoline sedan equipped with a HarmonyOS cockpit, a symbolic crossover of the old and new. The message is unmistakable: the Chinese-style digital experience is now the default expectation, regardless of powertrain.
This shift also exposes the collapse of the old joint-venture logic. Once, Japanese firms supplied the technology while Chinese partners handled production. Now, Nissan is letting local software define the user experience while maintaining its signature mechanical tuning. Recognizing the futility of competing head-on with China’s cockpit systems. Japanese brands are partnering instead, and reaping the rewards.
As China’s Auto Sector Faces Strain, Timing Favors Japan
Ironically, this integration push comes just as China’s corporate landscape is showing cracks. According to Nikkei Asia, nearly a quarter of listed Chinese firms reported losses from January to September 2025, the highest since the 2008 financial crisis. Overcapacity, slowing demand, and bruising price wars have squeezed margins across the EV sector. Even as domestic suppliers remain technologically advanced, many automakers themselves are under financial stress.
That imbalance creates an opening for Japan’s global players. With diversified revenues and stronger balance sheets, Toyota and Nissan can access Chinese innovation without sharing its financial vulnerabilities. They gain the upside of local tech leadership, minus the downside of overextension that now dogs many Chinese peers.
A Hybrid Formula Could Reshape the Market
Just a month ago, Ford CEO Jim Farley warned that Chinese EV specialists could “Put us all out of business.” The Guangzhou show suggests the opposite. Rather than retreating, the strongest Japanese brands are adapting, blending world-class engineering discipline with Chinese software, battery, and connectivity systems. The result: products that meet Chinese expectations on tech and price, but with global-brand reliability baked in.
This hybrid strategy may ultimately redefine what “competitive” means in China’s auto market. With domestic players under pressure and foreign OEMs learning to play by local rules配资头条官网, the balance of power is shifting again.
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